Aaron Montgomery Ward (February 17, 1844 - December 7, 1913) was an American businessman notable for the invention of mail order. The mail-order industry was started by Aaron Montgomery Ward in 1872 in Chicago. Ward, a young traveling salesman of dry goods, was concerned over the plight of many rural Midwest Americans who he thought were being overcharged and under-served by many of the small town retailers on whom they had to rely for their general merchandise. Wikipedia
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