Prior to joining Benchmark, Alex led C-Cube and DiviCom, two pioneering companies that drove the MPEG standard to dominance in consumer electronics and broadcasting. Alex founded C-Cube in 1988. In 1994, he took the company public, and in 1998 he orchestrated C-Cube’s acquisition of DiviCom. By 2000, C-Cube was generating a half-billion dollars in annual revenue with 1,200 employees worldwide.