Artemio Franchi (1922-1983) was an Italian football administrator. He served as Italian Football Federation President (1967-1976, 1978-1980), UEFA President (1972-1983) and as a member of the FIFA Executive Committee (1974-1983). He died in a road accident near Siena in August 1983. The home stadium of ACF Fiorentina and that of A.C. Siena are both named in his honor, as well as the Artemio Franchi Trophy. Wikipedia
The definitive Wikipedia entry for Artemio Franchi. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Artemio_Franchi