Ben Reichel - Chief Executive Officer and Managing Director Ben was appointed as Two Way’s Chief Executive Officer and Managing Director in July 2007, after holding the position of Chief Operating Officer for approximately 18 months. In that role he was responsible for the day to day management of the business. Ben also held the positions of General Counsel and Company Secretary. Ben was educated at the University of Sydney and the University of California, Berkeley. twowaytv.com.au