Bernie Moore was a legendary sports figure during his long tenure as head coach of both football and track & field at LSU. Moore was the son of a Baptist minister, which seemed to influence his sports philosophy. As his College Football Hall of Fame states. he was "a man of morals and mayhem." While demanding a high level of sportsmanship from his players, he also called for a hard-nosed, physical style of play from them at all times. Wikipedia
The definitive Wikipedia entry for Bernie Moore. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Bernie_Moore