Bill Lawrence (born Willi Lorenz Stich on March 24, 1931 in Wahn-Heide (near Cologne), Germany) is a recording musician and an electric guitar pickup designer/maker and guitar designer/maker in the musical instrument industry, designing pickups and guitars for Fender, Gibson, Peavey and other guitar companies from the late 1960s to the present, with many patents (see below). Wikipedia
The definitive Wikipedia entry for Bill Lawrence. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Bill_Lawrence_%28guitar_maker%29