Wesley Branch Rickey (December 20 1881 - December 9 1965) was an innovative Major League Baseball executive best known for two things: breaking baseball's color barrier by signing the African-American player Jackie Robinson, and later drafting the first Hispanic superstar, Roberto Clemente; and creating the framework to the modern minor league farm system. His many achievements, and somewhat theatrical religiosity, earned him the nickname "The Mahatma". Wikipedia
The definitive Wikipedia entry for Branch Rickey. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Branch_Rickey
Often called the greatest front-office strategist in baseball history, Branch Rickey came to the Cardinals in 1917 and turned a losing team into a powerhouse. www.stlouiswalkoffame.org/inductees/branch-rickey.html
Just about everyone knows that Branch Rickey played a major role in modern baseballs most important development, the breaking of the color line. www.nebraskapress.unl.edu/bookinfo/5194.html
