Clifford Brooks Stevens (June 7, 1911-January 4, 1995) was an industrial designer, as well as automotive designer, graphic designer, and stylist. Though he is often cited with inventing the concept of planned obsolescence (the practice of artificially shortening product lifecycles in order to influence the buying patterns of consumers in favor of manufacturers), he did not invent it but rather coined the term and defined it. Stevens defined it as, … Wikipedia
Born on June 7, 1911, in Milwaukee, Wisconsin, Industrial Designer Brooks Stevens was known for an array of innovations that spanned 60 years. www.excaliburclassics.com/bio.html
The definitive Wikipedia entry for Brooks Stevens. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Brooks_Stevens
