Bud Paxson

• male

Lowell W. "Bud" Paxson is an American media executive. A native of Florida, Paxson began his career as the owner of a small AM radio station in Tampa, Florida. There, in 1977, an advertiser had plenty of product to sell -- avocado-green-colored can openers -- but ran out of funds to purchase airtime. Paxson instructed talk-show host Bob Circosta to sell the can openers live over the airwaves, and both men were stunned at the audience response. Wikipedia

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  The definitive Wikipedia entry for Bud Paxson. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet.
  en.wikipedia.org/wiki/Bud_Paxson