Lowell W. "Bud" Paxson is an American media executive. A native of Florida, Paxson began his career as the owner of a small AM radio station in Tampa, Florida. There, in 1977, an advertiser had plenty of product to sell -- avocado-green-colored can openers -- but ran out of funds to purchase airtime. Paxson instructed talk-show host Bob Circosta to sell the can openers live over the airwaves, and both men were stunned at the audience response. Wikipedia
The definitive Wikipedia entry for Bud Paxson. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Bud_Paxson
