Charles Atlas, “self-made man”, trained himself to develop his body from that of a “scrawny weakling”, eventually becoming the most popular muscleman of his day. His company, Charles Atlas, Ltd., (founded 1929 and continuing today) markets a fitness program for the “97-pound weakling”, a registered trademark. Born Angelino Siciliano in Acri, in Calabria, Italy, he moved to Brooklyn, New York, at a young age. Wikipedia
CHARLES ATLAS "The 97 pound weakling who became the worlds most perfectly developed man" As a boy Angelo Charles Siciliano was a pale, thin, and picked-on youth. www.sandowmuseum.com/atlas.html
Secrets of Muscular Power & Beauty From 1924, The Atlas brochure that appeared in countless early advertisements. www.sandowplus.co.uk/Competition/Atlas/atlasindex.htm
The definitive Wikipedia entry for Charles Atlas. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Charles_Atlas