Claude C. Hopkins

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Claude C. Hopkins (born 1866) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. Hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. Wikipedia
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  • Wikipedia

    The definitive Wikipedia entry for Claude C. Hopkins. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet.
    en.wikipedia.org/wiki/Claude_C%2e_Hopkins

  • Wikipedia

    The definitive Wikipedia entry for Claude C. Hopkins. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet.
    en.wikipedia.org/wiki/Claude_C._Hopkins

  • Scientific Advertising by...

    ... Scientific Advertising by Claude Hopkins New Search Help on this page Data Creator Hopkins, Claude Title Scientific Advertising Language English EText-No. 100010 ReleaseDate ...
    pge.rastko.net/etext/100010

  • Scientific Advertising

    One of the greatest copywriters of all time, Claude Hopkins invented sampling, risk-free trials, money-back guarantees, market testing and other breakthrough advertising techniques.
    scientificadvertising.blogspot.com