David Nichol (born 1940) is an award-winning Canadian Product Marketing expert. He introduced several store branded lines of products in the 1970s that propelled Loblaws from a struggling chain to an industry leader. For a time, as spokesperson for Loblaws, he became a recognizable Canadian business personality, largely due to his being featured in thirty second commercials, and thirty minute infomercials during the mid 1990s. Wikipedia
The definitive Wikipedia entry for Dave Nichol. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Dave_Nichol
Nichol stands first among his retail peers in seeing the power of a premium private label program through the development of innovative products that would draw customers to make destination trips to buy them. Indeed, Nichol literally created the concept privatelabelmag.com/pdf/march_2006/hall_of_fame.cfm
Nichol stands first among his retail peers in seeing the power of a premium private label program through the development of innovative products that would draw customers to make destination trips to buy them. Indeed, Nichol literally created the concept www.privatelabelmag.com/pdf/march_2006/hall_of_fame.cfm
