Deborah T. Archer has been a Destination Marketing member since 1995. Since April of that year, Deb has been at the helm of the Greater Madison CVB. Previously, she held positions as Vice President of Convention Sales at the GMCVB, Associate Director of Sales at the CVB of Greater Kansas City and CEO of the Park City Chamber of Commerce/CVB. Deb’s professional affiliations include PCMA, ASAE and the Wisconsin Society of Association Executives (WSAE). iacvb.org
