Edward Taylor Paull (b. February 16, 1858 in Gerardstown, West Virginia; d. November 25, 1924 in New York City) started out as a fledgling publisher and composer until he hit upon a formula in the mid-1890s that launched him to success. It started with his first published march, "The Chariot Race," also known as the "Ben Hur March." His thought was to grab the potential pianist or listener's attention before they even heard the piece. Wikipedia
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