Edward G. Nalbandian was the owner of Zachary All Clothing, a store he opened in the 1950s on Wilshire Boulevard in Los Angeles, California. In the 50s and 60s, he became a minor celebrity, making frequent appearances in commercials for his store and even on talk shows. In one commercial, he said about his low prices "My friends all ask me, 'Eddie, are you kidding?' And I tell them no, my friend, I am not kidding." This inspired the Frank Zappa song "Eddie, … Wikipedia
Nalbandian in the 1950s and 1960s sat on talk show panels alongside such celebs as Danny Thomas, Lenny Bruce and a young Cassius Clay (later, Muhammed Ali), awaiting his turn in front of the camera. www.findarticles.com/p/articles/mi_m5072/is_n19_v16/ai_15...
The definitive Wikipedia entry for Edward Nalbandian. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Edward_Nalbandian