Frederick F. Reichheld (born 1952, Cleveland) is an United States business author and business strategist best known for his research and writing on the loyalty business model and Loyalty Marketing. His books include "The Loyalty Effect" (1996), "Loyalty Rules!" (2001), and "The Ulimate Question: Driving Good Profits and True Growth" (2006). He has also authored articles for business publications such as "Harvard Business Review". Wikipedia
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Fred Reichheld is widely recognized as one of the world's leading authorities on
business loyalty and is a frequent speaker to major forums and groups of senior
executives. www.ultimatequestion.com/theultimatequestion/fred_reichhe...