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I run two different companies that address some of the biggest challenges in marketing today. My newest company, Marketing Operations Partners, is focused on changing the M.O. of marketing by leveraging process, technology and metrics to enable marketing departments to run like fully accountable businesses. In essence, we help CMOs and Marketing VPs to operate as if they are CEOs of their own enterprises. My other company, CommPros Group, adopts neglected marketing programs. Customer . . .
Source: LinkedIn

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Gary Katz is moderating a panel on Marketing ROI for SV American Marketing Assoc

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mopartners.typepad.com/marketing_ops_at_work/
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www.commprosgroup.com
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www.mopartners.com
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jgordon5.typepad.com/blog/2007/07/index.html
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Quotes for Gary Katz

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Look for the similarities, not the differences
Marketing needs a new MO
The key to relationships is the commitment to work through the process
Think win-win

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Marketing Operations Evangelists founder linkedin user BA degree in public relations Past President, PRSA-SV Relationship Marketing Plaxo Pulse user Advocate of Senge's The Fifth Discipline Certified Facilitator Father of Miranda, age 13 Responsible Networker Thinker For The Future CXO Networking From Oakland, California enjoys reading Thinker of The Future Spock Top 100 Online Presence practical analysis Internet Projects The Spock Network Captain spock 100 connection International Connections Married to Melissa Family dog is Molly Board Member Emeritus, PRSA-SV Vice President, SVAMA enjoys genealogy Enjoys reading John Jakes novels SJ Sharks fan enjoys reading James Patterson novels GS Warriors fan SF 49ers fan SF Giants fan ipod lover enjoys reading Robert Ludlum novels graduate of San Carlos High lives in Santa Clara, California Marketing Expert Witness Marketing Operations Partners, CommPros Group brown hair enjoys Basketball works for Marketing Operations Partners graduate of San Jose State University Hazel eyes enjoys Mexican choir singer Macintosh user Senior DeMolay college of san mateo Master's degree in Org. Development Advocate of quantum physics Interested in learning organizations Sun University VoC facilitator Temple Emanu-El San Jose member Decathlon Club member Non-linear thinker Past Rainbow Dad Former PAL Softball Manager Enjoys reading John Grisham novels Marketing Operations Evangelists Norcal BMA mental models systems thinking marketing accountability Master Mason super networker ba degree entrepreneur organization development Spock user Spock Top 500 Marketing Analytics facebook SyberVision Independent management consultant spocker connected on spock found on spock online information found new generation online networker Spock Network Captain epic CEO Networking SV-LINK BMA Member BMA PR Roundtable Spock power user people connector PR Solutions Secretary/Treasurer SVAMA Track Chair, Marketing Ops Symposium Shoreline Communications Learning Organizations change management Organizational Diagnosis Plansky Public Relations, Inc. PRSA Silicon Valley Accredited in Public Relations Track Chair Founder of Ryze CommPros Network apr visionary Family Historian a Leo Jewish KVO Waterside Associates Bricker Evans leader consultant Marketing Operations Strategist Best Practices Voice of the Customer Competency Development Team Learning Blackberry user LinkedIn power user Java Developer's Journal author strategic facilitation marketing audits voice of the employee Attended College of San Mateo graduate of san carlos high school Grew up in Redwood City marketing process marketing sustainability marketing strategy Marketing Automation marketing ROI Return on marketing Return on marketing investment Networker shriner Past Master Councilor Pacific DeMolay Association Born in Oakland, California Redwood Chapter Enjoys watching 24 Enjoys watching Lost Enjoys watching Heroes Enjoys watching The Amazing Race Enjoys watching Survivor Enjoys watching American Idol Enjoys watching Smallville Enjoys watching House Enjoys watching all 3 CSIs sjsu Proud Father Technography council chevalier Institute for Cultural Affairs usf Freemason sings bass used to play Sax Master's Degree business owner CRV owner SVPRSA Order of DeMOLAY scottish rite out-of-the-box Jewish humor Dog lover late in life analytical Son of Nolan and Shirley Rainbow Girls Marketing Resource Management market research strategic planning RACE with GRACE model CommPros Group, Inc. orphaned marketing programs LinkedIn team-oriented pioneer in Marketing Operations Franson & Associates homeowner Senior Manager, Public Relations president CommPros Network founder Ryze likes classical likes soul likes Funk music lover likes rock and roll likes jazz Win-Win likes Musicals Marketing Systems likes Back to the Future Likes When Harry Met Sally principal likes sunflower seeds drinks lots of water likes television