George Lerner (born 1922) was the inventor of the famous American toy, Mr. Potato Head. During the 1950s he sold the idea of a toy whose body parts would stick onto a potato to a cereal company. The idea never caught on until the Hassenfeld brothers (now Hasbro) bought the rights to the toy for $0.50. Wikipedia
The definitive Wikipedia entry for George Lerner. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/George_Lerner
