Gerard Adriaan Heineken was the founder of Heineken. In 1864 he decided to purchase the brewery 'Den Hoyberg.' Here he started to brew a new beer. Gerard Adriaan's emphasis on quality was soon rewarded with Heineken beer winning important international prizes. Gerard Adriaan Heineken was the world's first brewer to found his own laboratory for quality control. He attracted a pupil of Louis Pasteur to head this laboratory. Wikipedia
The definitive Wikipedia entry for Gerard Adriaan Heineken. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Gerard_Adriaan_Heineken
