Greg Verdino
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Greg Verdino, chief strategy officer of Crayon LLC, agreed, saying that marketers have all of the core skills they need to do social media correctly. "But we also have giant bag of bad habits," he cautioned. "We used to be able to proclaim from on high. People don't want to be told what to do anymore. We can't just barge our way into a conversation. It has to be a two-way dialog."
Source: LinkedIn
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