Harry Reichenbach (1882-1931) was a US press agent and publicist who dreamed up sensational publicity stunts to promote films. He worked both for actors, as an agent, and for the studios as a promoter. Among his first jobs was to promote a woman called "Sober Sue" who never smiled. He got her a contract at the Victoria Theater on Broadway and made them offer $1000 to any New York comedian who could make her laugh. Actually, the woman had Mobius syndrome - ie. Wikipedia
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