Over 8 years experience in Online Media and Marketing. While I've held a range of positions over the years -- in retail, editorial, organic and paid search -- one thing remains consistent. I strive to boil down our often chaotic environment into something measurable, manageable, and successful. I'm currently the Director of Search Marketing at Backcountry.com, where my exceptional team of Search Marketers and I strive to efficiently connect our customers with the outdoor gear they're . . . LinkedIn
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