Jerome Irving Rodale, known as J. I. Rodale, was one of the first advocates for sustainable agriculture and organic farming in the United States. Wikipedia
The definitive Wikipedia entry for Jerome Irving Rodale. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Jerome_Irving_Rodale
Jerome popularised the term "organic" to mean grown without pesticides which are poisonous to humans-and meeting other health and safety standards. Jerome was also a playwright, editor, author and publisher, founding a publishing empire with several maga www.gothamcityinsider.com/2008/01/death-of-jerome-irving-...