Jerry Kirkpatrick

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Jerry Kirkpatrick is professor of international business and marketing at California State Polytechnic University, Pomona. He is author of the 1994 book "In Defense of Advertising: Arguments from Reason, Ethical Egoism, and" Laissez-Faire "Capitalism", which was recently reissued in paperback and eBook versions by TLJ Books. The hardcover edition was well received by the academic press. Wikipedia
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