James Patrick "Jim" Baen was a noted U.S. science fiction publisher and editor. In 1983 he founded his own publishing house, Baen Books, specializing in the adventure, fantasy, and military science fiction / space opera genres. In late 1999 he started an electronic publishing business called Webscriptions, considered to be the first profitable e-book vendor despite not using encryption or DRM. He was considered a controversial figure during his own lifetime, … Wikipedia
And publisher’s websites such as Baen’s Bar. And some short guy who had a better idea what to do with his website. And Amazon.com, with shelves that never get too full to hold More Stuff. And still more — word of mouth got hyperdrive through chat group www.baen.com/FAQS.htm#About%20Jim%20Baen
The definitive Wikipedia entry for Jim Baen. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Jim_Baen