Jim Riswold (born 1957 in Seattle, Washington) was the creative director for Portland, Oregon based advertising agency Wieden+Kennedy. He created the advertising campaigns such as the Mars Blackmon (Spike Lee) & Michael Jordan commercials for Nike. He also created the Bo Knows campaign for Nike featuring Bo Jackson, and Tiger Woods juggling golf balls with his club. He retired from Wieden+Kennedy after being diagnosed with leukemia. Wikipedia
The definitive Wikipedia entry for Jim Riswold. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Jim_Riswold
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