A consultant to Fortune 500 companies and entrepreneurs, Jim focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. He's written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." emetrics.org
The definitive Wikipedia entry for Jim Sterne. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Jim_Sterne