Kevin Ertell Director of Interactive Marketing, Loyalty and CRM Borders Group, Inc. Kevin Ertell , Director of Interactive Marketing, Loyalty and CRM for Borders Group, Inc. is a longtime veteran of specialty retail. Kevin recently launched the highly successful Borders Rewards program and is also responsible for heading up all of Borders' email marketing and customer facing web properties. shop.org
Kevin recently launched the highly successful Borders Rewards program and is also responsible for heading up all of Borders' email marketing and customer facing web properties. www.shop.org/marketing06/print-friendly.asp?page=/marketi...
