Kevin Lane Keller

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Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored "Strategic Brand Management" (Prentice Hall, 1998 & 2002), a widely-used text on brand management. He has published his research in the "Journal of Marketing", "Journal of Marketing Research", and "Journal of Consumer Research". Wikipedia
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    en.wikipedia.org/wiki/Kevin_Lane_Keller

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