Kevin Roberts (born 1949) has been the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi since 1997. Roberts is a highly-regarded figure in the advertising industry due to his deep insight and creative mind. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of "lovemarks", which was invented and promoted by Roberts. Kevin Roberts is currently attending UCLA. Wikipedia
The definitive Wikipedia entry for Kevin Roberts. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Kevin_Roberts
Lovemarks Books The Lovemarks Effect: Winning in the Consumer Revolution (November 2006), is the latest book from Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. www.lovemarks.com
Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, one of the world's leading creative organizations. Kevin's vision is to make Saatchi & Saatchi the hottest ideas shop on the planet. www.saatchikevin.com
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, introduces a panel with brief thoughts on "Branding today and tomorrow." www.youtube.com/watch?v=U_oHphOV7Jc
On October 30, 2006 Kevin Roberts, CEO of Saatchi & Saatchi, visited Google's NYC Campus. In this presentaion he discusses the Lovemarks con.... Oct 30, 2006. video.google.com/videoplay?docid=6361197271575118648
Kevin Roberts CEO Worldwide Saatchi & Saatchi Ideas Company ..... Kevin Roberts. CEO Worldwide of Saatchi & Saatchi, one of the world's leading creative ... krconnect.blogspot.com/
Kevin Roberts is our Worldwide CEO. He’s a man who likes controversy and loves inspiration. And hates the word "but". ... www.saatchi.com/worldwide/kevin_roberts.asp