Larry Probst (Lawrence F. Probst III) was previously the CEO of the world's largest video game publisher, Electronic Arts (EA). He was succeeded by John Riccitiello on April 2, 2007. Probst worked from Johnson & Johnson and later on Clorox before being recruited into the videogame industry through Activision in 1982. In 1984 he joined EA as Vice President for Sales. He is currently the Chairman and Chief Executive Officer of the company. Wikipedia
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