I am a founding principal of Fit Associates. We conduct research for product and service companies, employing ethnographic / behavioral methods to help them understand how products fit into people's lives. We also help our clients translate research insights into strategy and design. I have done such work for years, as well as interaction and interface design. Clients include Whirlpool, BBC, Crate and Barrel, Cisco, and Microsoft, as well as startups. I have held influential roles in . . . ixda.org
