Marcel Knobil is an author, writer, editor, publisher and brand consultant. He is also the founder of the Brand Council (UK) and Superbrands. The Brand Council is an independent organisation promoting branding and paying tribute to exceptional brands. It also oversees the Superbrands programmes and has operations in 55 countries. Marcel graduated from Manchester University in 1985 with a degree in theology. Wikipedia
The definitive Wikipedia entry for Marcel Knobil. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Marcel_Knobil
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... and McDonald's. Chairman Marcel Knobil said: "The nature of cool is always a fickle thing but it fascinates us all. "It is difficult to manage people's perception of cool, but it can make... news.bbc.co.uk/2/hi/uk_news/2175722.stm
Marcel Knobil, chairman of the brand specialists Superbrand that organised the survey, explained why Ducati had made it to the number one spot. news.bbc.co.uk/2/hi/business/2195536.stm
