Matt Cutt's wants you to use 'no follow' so that Google can provide better search results. He also has a vested interest in increasing Google's take on Adword sales and this is a nice customer self-service model for Google that doesn't force them to do anything.
Source: radar.oreilly
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See all It would be cool if you could walk into your session to personalized music...like 'Eye of the Tiger'!
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