Max Lenderman is creative director at GMR Marketing LLC, the largest “live” marketing company in North America. He previously co-founded Gearwerx Experiental Marketing, Canada’s premiere experiential marketing agency, with offices in Montreal and Toronto. His book called "Experience the Message: How Experiential Marketing is Changing the Brand World" is published by McClelland & Stewart in Canada and Carroll & Graf in the United States. Wikipedia
The definitive Wikipedia entry for Max Lenderman. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Max_Lenderman
Strategy is a Canadian publication for marketers - a newspaper that looks at the people and strategic thinking behind Canada's marketing successes and failures. www.strategymag.com/
Amazon.com: Experience the Message: How Experiential Marketing Is Changing the Brand World: Books: Max Lenderman by Max Lenderman www.amazon.com/gp/product/0786715367