Michael Vale was an American commercial actor famous for being the longtime sleepy-eyed mascot "Fred the Baker" for doughnut chain Dunkin' Donuts, with his famous catchphrase "Time to make the doughnuts." He was featured for 15 years until he retired in 1997, having done more than 1,300 television commercials. Vale also reprised the role for commercials for the short-lived Dunkin' Donuts Cereal. Wikipedia
The definitive Wikipedia entry for Michael Vale. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Michael_Vale