Nick Kamen (born Nicholas Ivor Kamen, 15 April 1962, in Harlow, Essex, England) is a British male model, songwriter and musician. He is most famous for his 1985 beefcake performance in Levi's "Launderette" TV commercial where he strips down in order to stone-wash his blue jeans in a 1950s style public laundromat while he waits clad only in his boxer shorts, which dramatically increased their popularity. It was selected for "The 100 Greatest TV Ads" in 2000. Wikipedia
The definitive Wikipedia entry for Nick Kamen. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Nick_Kamen