For those who were not dragooned into reading existentialist writers in college, I am referencing "Metamorphosis," about a man who turns into a bug-except that the process is fraught with so much more meaning. And thus it will be in Peter's column, as the most excellent writer and reporter plunges into the topic- as he writes in his first explanatory post -of "the ongoing battle between the established media business and the technology that is reshaping it day by day." kara.allthingsd