Peter Shankman is CEO of The Geek Factory, Inc., and author of Can We Do That?! : Outrageous PR Stunts That Work- And Why Your Company Needs Them . The Geek Factory is a marketing and PR strategy firm that has worked with clients including the Snapple Beverage Group, Walt Disney World, American Express, Discovery Networks, and many others. Peter is a regular resource for "The O'Reilly Factor" on FOX News. He was one of the founding Senior News Editors in the AOL Newsroom. prpr.net
