Sir Raymond William Firth, CNZM, FBA, (25 March, 1901 - 22 February, 2002) was an ethnologist from New Zealand. As a result of Firth's ethnographic work, actual behaviour of societies (social organization) is separated from the idealized rules of behaviour within the particular society (social structure). He was a long serving Professor of Anthropology at London School of Economics, and is considered to have singlehandedly created a form of British economic anthropology. Wikipedia
The definitive Wikipedia entry for Raymond Firth. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Raymond_Firth
In 1928, Firth set out for Tikopia, the small Polynesian outlier, where he carried out his first truly anthropological fieldwork and which he was to revisit several times. findarticles.com/p/articles/mi_qa3654/is_200203/ai_n9030797
In stressing the need to introduce individual choice into social analysis, Firth has been credited with the introduction of "action theory" in anthropology. www.telegraph.co.uk/news/main.jhtml?xml=%2Fnews%2F2002%2F...
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