Roberto has a proven career in innovation. Prior to co-founding Incentive Logic in 1998, Roberto held several leadership roles in Silicon Valley companies Hewlett-Packard and Apple Computer, including product line marketing for the U.S. home PC Pavilion brand and Apple Computer's Macintosh Performa brand. He holds a Bachelor Arts degree in Business and Psychology from the University of Pittsburgh and an M.B.A. from the University of Arizona. incentivelogic