Rosser Reeves was an American advertising executive and early pioneer of television advertising. He was committed to making ads that were simple, direct, and often annoying. His most typical ad is probably that for Anacin, a headache medicine. The ad was considered grating and annoying by almost all viewers but it was remarkably successful, tripling the product's sales. Reeves did not believe ads should reassure, entertain, or educate, … Wikipedia
The definitive Wikipedia entry for Rosser Reeves. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Rosser_Reeves
Rosser Reeves (1910 - 1984) is credited as one of the great influences in advertising. He started his career during the Great Depression at age 19. After leaving the University of Virginia to pursue newspaper reporting, Reeves quickly realized the pay w www.ciadvertising.org/student_account/spring_01/adv382j/o...
In one of the favorite debates in the field of advertising, the question is whether advertising is an art or a science. Rosser Reeves stood very firmly on the side of science in this debate. He was known to demand valid, reliable research, and he even h www.ciadvertising.org/studies/student/00_spring/theory/ns...
Rosser Reeves can answer that question. In fact, he is credited as one of the great influences in marketing. Reeves was born in Danville, Virginia in 1910, the son of a Methodist minister. His first job after leaving the University of Virginia was as a www.hardtofindseminars.com/OldMastersRosserReeves.htm
