Rudolf Dassler (March 26, 1896 in Herzogenaurach (Germany) - October 27, 1974 in Herzogenaurach), is the German founder of the sportswear company PUMA and brother of Adidas founder, Adolf Dassler. Rudolf and his brother Adolf soon became rivals because of the competition in their industries. Initially calling the company "Ruda" (Rudolf Dassler) it later changed to its present name of PUMA. Wikipedia
hnliches gelang auch seinem Bruder Rudolf in dessen neuer Firma Rudolf Dassler, Sportschuh Fabrik Herzogenaurach" mit dem Puma als Zeichen fr das eigene Unternehmen und seinem breiten Schweif am Schuhrist. www.brozzas.de/html/know-ad-rud.html
The definitive Wikipedia entry for Rudolf Dassler. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Rudolf_Dassler