Fay is not only willing to contend that branding will remain a presence in the coming years, but in this new, proliferating age of digital media, CPM-driven branding initiatives campaigns have only just begun. “It is my observation that the majority of brand marketers have now put their toes in the water, and I predict those who haven’t already are preparing to jump in right up to their necks,” she insists. azoogleads
Sarah Fay. Sarah Fay; President, Isobar US. In her role as President of Isobar U.S., Sarah manages the growth and integration strategy for Isobar services ... www.federatedmedia.net/events/speakers
In the year 2000, Sarah Fay took on the challenge to envision, launch, and grow Carat Interactive (now Carat Fusion), the U.S. digital hub for Carat ... www.imediaconnection.com/bios/bio.aspx?id=410
Jan 27, 2005 ... The Isobar US president continues her chat with iMedia about her move from Carat Interactive. (2 of 2) www.imediaconnection.com/content/4975.asp