Simon Jeffery is the current president of Sega of America. He was president of LucasArts between 2000 and 2003, and a director at the company for three years prior. Jeffery's main accomplishment during his tenure at LucasArts was forging new relations with external developers, such as Planet Moon Studios, The Collective, Raven Software and BioWare. However, he failed to achieve his goal of turning around a creative slump at the company. Wikipedia
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