Steve Rifkind (born in New York, March 2, 1962) is a hip-hop pioneer who founded the legendary rap label Loud Records, home of the Wu-Tang Clan, and coined the term "The Street Team" (which he holds the patent on) for his innovative grass-roots marketing approach to breaking records (and movies, clothes, cell phones, sneakers, etc.). The concept of creating a regional buzz that mushrooms into a national, even worldwide, story has now increased virally with the digital age, … Wikipedia
The definitive Wikipedia entry for Steve Rifkind. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Steve_Rifkind
On the brink of brand name destruction LOUD/SRC Founder and CEO, Steve Rifkind has found a way to dodge the haters, embrace the critics and bounce back with with a rejuvenated (not that he needed it) corporate umbrella that keeps his world dry from a rain abortmag.com/?p=657
Steve Rifkind is no ordinary record executive. He is a hip-hop pioneer who founded the legendary rap label Loud Records, home of the Wu-Tang Clan, and coined the term "The Street Team" (which he holds the patent on) for his innovative grass-roots marketi www.loud.com/meet-the-prez/
Steve Rifkind (born in New York, March 2, 1962) is a hip-hop pioneer who founded the legendary rap label Loud Records, home of the Wu-Tang Clan, and coined the term "The Street Team" (which he holds the patent on) for his innovative grass-roots marketing www.trendhunter.com/trends/steve-rifkind-the-father-of-th...
