Theodore Levitt (b. March 1 1925, Vollmerz, Main-Kinzig-Kreis, Germany - d. June 28 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the "Harvard Business Review" and an editor who was especially noted for increasing the Review's circulation and for coining the term globalization. Wikipedia
The definitive Wikipedia entry for Theodore Levitt. Wikipedia is the biggest multilingual free-content encyclopedia on the Internet. en.wikipedia.org/wiki/Theodore_Levitt
