Jeff Bezos loves being on the move. He sits in the back of a white van, beaming as usual, surrounded by an entourage of lanky young lieutenants from Amazon.com, the Web's biggest retail store and, someday, if Bezos gets it right, Earth's Biggest Store. The early-morning landscape of southeast Kansas hustles by: wood-frame houses, trailers, motels with lots of pickup trucks in their parking lots, a Kum & Go convenience store, cow pastures and the dull, forever flatness of the prairie.

Jeffrey Preston Bezos Biography : Amazon.com founder Famous for : Amazon.com Online bookstore