Boonghee Yoo

Boonghee Yoo

Dr. Boonghee Yoo earned a B.A. in English literature and language (President's Honor Student) from Dongguk University, Seoul, Korea; an M.S. in...
Sundar Bharadwaj

Sundar Bharadwaj

Sundar Bharadwaj [email Sundar] is the primary liaison for managing the network of scholar affiliated with the Zyman Institute of Brand Science....
Louise Young

Louise Young

female
Louise Young is primarily interested in the psychological drivers of business relationships, in particular emotional drivers such as trust and...

Cedric Chambaz

male (United Kingdom)
To capitalise on my international brand management expertise to develop and implement integrated marketing communication strategies for...

Yingzi Xu

Yingzi Xu , Robert Geodegebuure and Beatrice Van der Heijden (2006), “Custmer perception, customer satisfaction, and customer loyalty within Ch...

Sharon E. Beatty

female
Sharon E. Beatty and Jung-Ok Jeon (1992), "A Refinement and Operationalization of Impulse Buying," AMA Winter Educators' Conference, San Antonio ,...

Mohan Menon

male
Mohan Menon, Professor and Chair of the Department. Professor Menon served as an assistant professor at the University of Minnesota-TCD before...

Ellen Geisel

female
Ellen Geisel is senior vice president, Primary Care Customer Group and International Consumer Marketing, for the Global Pharmaceutical Business of...

June Francis

female
June Francis Dr. June Francis is an assistant professor in the Faculty of Business Administration, at Simon Fraser University. She received her...