Philip Kotler

Philip Kotler

male, 78 years old
Marketingtheorist, Northwestern University, Kellogg School of Management, Distinguished Marketing Educator Award, Marketing Excellence, Dr. Philip Kotler…Social Marketing, marketing, Direct marketing, strategic marketing, Cause related marketing
Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of...
Edward Bernays

Edward Bernays

male, deceased (1995)
Public relations theorist, Jewish person, Propaganda theorist, Advertising theorist, Marketingtheorist, Freud family…marketing
Edward Louis Bernays (November 22, 1891 - March 9, 1995) is considered one of the fathers of the field of public relations along with Ivy Lee....
Kevin Lane Keller

Kevin Lane Keller

male
Marketingtheorist, Duke University alumni, Duke University faculty, consultant, university of north carolina chapel hill, From New Hampshire…Journal of Marketing Research, Journal of Marketing, marketing management, marketing
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having...
Al Ries

Al Ries

male
Marketingtheorist, Positioning The Battle For Your Mind, marketing, Positioning, PR Week, Advertising Age
Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his...
Robert Cialdini

Robert Cialdini

male
Persuasion theorist, Arizona State University faculty, Marketingtheorist, Regents' Professor, Robert B. Cialdini, cult researcher
Robert B. Cialdini is a well known social psychologist who is currently a Regents' Professor of psychology at Arizona State University.
E. Jerome McCarthy

E. Jerome McCarthy

male
Michigan State University, marketing, Marketingtheorist
E. Jerome McCarthy is a professor at Michigan State University and an internationally known marketing consultant. He is one of the authors of the...

Jack Trout

male
American, Marketingtheorist, Business theorist, consulting, Positioning, marketing warfare strategies…marketing warfare theory
Jack Trout is an owner of Trout & Partners consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing...

Laura Ries

female
Marketingtheorist, Financial writer, American
Laura Ries is a best-selling author and co-founder of the consulting firm Ries & Ries with her father, Al Ries. Laura attended Northwestern...

Waldemar Pförtsch

male, 58 years old
Academic, stuttgart, American, shanghai, B2B, Marketingtheorist
Waldemar Pförtsch is professor, author and consultant in the realm of international business, business strategy and B2B marketing in Stuttgart / G...